If you’re a small business owner in the construction industry, you likely feel as though your existing processes are working just fine. Unfortunately, this is a theme that’s all too common in the construction industry. Too often, construction owners refuse to think outside of the box, thereby harming company growth in the process.
One of the ways in which construction owners could think outside of the box to grow their business is through social media. Social media isn’t one of the most common tools used in the construction industry. However, with nearly 80 percent of Americans having at least one social media profile, promoting your business on social media could provide you with access to a more significant customer base.
If you’ve never promoted your construction business on social media before, there’s no need to be alarmed. Below, you’ll find some of the best tips to help you get started advertising on social media, putting you in an excellent position for success.
Craft Your Message
Before you start posting on social media, it’s imperative that you craft your message and brand. You should be mindful of the type of content you’re posting on social media channels. Take time to determine your target audience – for instance, the message that you would post to target residential homeowners is different than the one you would post to target those who own commercial businesses.
When coming up with a social media post, ask yourself if the message in the post is consistent with your brand. Also, ask yourself if the post allows you to connect with your target audience.
Consider Paying For Social Media
In addition to using free social media channels, you could also consider investing in paid social media posts. Paid social media allows you to target users based on things such as their:
Paying for ads is an excellent way to ensure that the right people see your ads. If you have a limited budget for a marketing campaign, paying for social media ads could be an excellent way to stretch your funds.
Connect With In-Network Professionals
Social media also allows you to connect with other prominent players in the industry. Building a strong network is the sign of a healthy business. Even if someone cannot benefit your company now, you never know if they will one day help your company down the road.
Modernize Your Construction Company
It’s time for you to take your construction company into the 21st century. Besides advertising on social media, one of the best ways to do so is by using a time card app. This will help eliminate the need for paper time sheets, as employees can clock in and out of work from their phone. Managers receive reports in real time, which can streamline payroll processes.
Why leave yourself stuck using outdated processes? By using things such as social media and a time card app, you’ll put your company in a greater position for success.